The Future of Coaching, with Magda Mook, CEO of ICF

Magda Mook is the CEO of the International Coaching Federation (ICF). She joined ICF’s staff in 2005 and has been an instrumental figure in the biggest coaching association in the world over the past few years. ICF has undergone immense transformation under her leadership. In this episode, Shahab Anari talked to Magda about the present and the future of coaching and ICF.

What was discussed:

1. How did you end up being the CEO of the biggest coaching association in the world?

2. What trends have you observed in the coaching industry over the past few years, and how do you anticipate these trends evolving in the future?

3. As coaching continues to gain recognition and credibility, what steps is the ICF taking to advocate for the profession on a global scale and ensure that coaches are seen as valuable contributors to personal and organizational development?

4. How do you think coach training will change in the future?

5. What advice do you have for coaches who are navigating the complexities of building a successful coaching practice or business in today's competitive market?

6. Coaches in some countries, for example Iran, have been affected by the US sanctions. Thousands of coaches want to become an ICF member or get their ICF credentials, but they can’t. What can ICF do to support these ICF fans who are being punished because of the clash between two governments?

7. Looking ahead, what do you envision for the future of coaching, and how do you see the ICF leading the way in shaping that future?